You can directly pass color values to the primitive components.
<Box bg="#FF0000" w={25} h={25} />
But, when your project gets larger and more complicated, it could be better to use variables to style your project.
Pass in the variables that you created in devup.json
.
{ "theme": { "colors": { "light": { "primary": "#FF0000" }, "dark": { "primary": "#FF0000" } } } }
<Box bg="$primary" w={25} h={25} />